Fido Dido
A gawky, cornball and very successful character.
Story
Fido Dido, a gawky, cornball and very successful licensed character began its life as an illustration in unillustrious fashion… as a sketch on a cocktail napkin, to be exact!
It was in a New York City bar in 1985, as photography business owner Joanna Ferrone and art director Sue Rose sipped after-work drinks that Rose found herself doodling on a napkin. Just 15 lines: a triangular head with features as uncomplicated as a snowman's and eight locks of scary, stand-up hair. Joanne Ferrone gave this character the name Fido Dido and an icon was born. Fido Dido's credo was you are what you are, and what you are is okay - that's the message.
Twenty three years later, Fido's message is still universal. Whether advocating for Amnesty International, selling 7UP or branding one of the top selling active wear lines in Brazil, he is recognized worldwide as a pervasive pop culture icon.
Territory:
Agent for the Benelux
