Soft Spots logoSoft Spots

Soft Spots are six cute little Dalmatian puppies who came to life as Sophie painted them in glorious fresh, trendy colours!

Story

The Soft Spot DalmatiansSophie loves to draw and paint. One day she is painting her favourite puppies - cute, spotty Dalmatians. But she wants to use her new colours, so decides to experiment! As she paints the puppies with bright fresh colours they come to life, and jump right off the page to have their own animated adventures with Sophie in a funky, spotty world!

The puppies each reflect an aspect of Sophie’s personality – from Sunny Spot who is happy, cheerful and always ready to play; to Sad Spot, who needs a cuddle to cheer him up. These characteristics become the basis for adventures where Sophie helps the puppies learn about love, friendship, emotion and personalities.

Six little puppies to touch your heart and each with an ID tag to hold a secret, personal message for a loved one… Who have you got a Soft Spot for?

Unique selling point

  • A cute girls range with a modern ‘edge’.
  • Highly collectible - girls want to collect all the puppies.
  • Puppies always have I.D. tag with sentiment slip - a novel way to communicate a message.
  • Style guide - Fresh colour palette - 6 key colours. Occasional use of primary red etc, for Valentine’s, Christmas.
  • ‘Spotted’ image - to make range instantly recognisable.

Designed to appeal to the soft spot in everyone!

Territory:

Agent for Europe (excl. UK), Middle East and Japan

Characters

  • character Beauty SpotBeauty Spot

    She’s sweet, affectionate and a real little princess.

  • character Itchy SpotItchy Spot

    Inquisitive and impatient - itching to do things. She never sits still.

  • character Tickly SpotTickly Spot

    He’s an uncontrollable giggler, with a contagious laugh.

  • character Sad SpotSad Spot

    He’s often sad, but loves a cuddle to cheer him up.

  • character Trouble SpotTrouble Spot

    Full of mischief and he’s never far from trouble.

  • character Sunny SpotSunny Spot

    Happy and cheerful, she’s always ready to play and have fun.