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Wooly in stores of HEMA

For some time now retailer HEMA, with 412 stores in The Netherlands, is selling the collection-DVD “De leukste TV vriendjes” (ENG: The favourite TV friends) including an episode of Wooly! The sales have been going so well, that the retail chain has reordered the DVD’s. HEMA is awarded with the Best Retail Chain price in 2008.

 

 

 

Special retail deal for Wooly

As of week 25 Wooly will be sold in more than 129 stores of Trekpleister in The Netherlands and 165 stores of Kruidvat in Belgium. Both are very popular drugstores in these territories. A special series of books called “Blauwe boekjes” (ENG: Blue books) will be released in these stores; one of the stars of these series is our own Wooly. The retail chain has ordered thousands of copies of the book “Wooly – een wolk van een vriendje” (ENG: Wooly looking for a friend). This special edition of the book will be in stores for 3 months.

Calimero, a little chicken on the move!

In one year time a lot has happened with the little brave chicken, Calimero.
Dutch broadcaster TROS is broadcasting the series via the children programme “Z@ppelin” early in the morning on daily basis.
And Belgian broadcaster VTM is broadcasting the series via their children channel “VtmKzoom” also on daily basis.
Since children don’t only love to see Calimero, but also want to have products of this character the merchandising programme has expanded with the following licensees for the Benelux: The Cookie Company (apparel), RuboToys (plush) and Just4Kids (DVD’s & books). The German based company United Labels has signed for GAS-countries and Spain the categories of gifts & accessories, plush, home & living and apparel.

Angel Cat Sugar has spread her wings over Europe

Angel Cat Sugar has spread her wings over Europe during last year, especially since the brand is being recognized by both consumers and celebrities. The European licensing program launched in 2007 and expects to reach out fifty licensees this year, across more than fifteen countries. The latest partners who’ve recently signed up are Trade Mark Collections, a UK based company committed to developing a range of products including bags, umbrellas, wallets and purses, and Samuel Eden, who will develop socks and tights for the same territory. German based company Idenses GmbH has signed for curtains of bunkbeds, which will be distributed in the GAS-countries, Benelux, France, Spain and UK. For the French market Luc D’Arvillers has joined the programme to produce all kinds of bags. They all aim to launch in the course of 2010 or early 2011. 
Other new partners who’ve signed up during last year are Marini Silvano (hats and caps), John GmbH (balls, camping, beach items), Favorites (party wear), Kaufmann Neuheiten Gmbh (car accessories), Diakakis Imports SA (stationery and bags) and La Follie (hair accessories).
Mini Mix recently started the national launch of their part work collection in Spain, including a magazine and collectibles.  This launch is being supported with TV commercials broadcasting nation wide on Nickelodeon, A3 and A3Neox.
Their aim on doing other national launches across Europe soon.

Wooly's Dick Hoogeveen and reality-soap star Kelly Pfaff at the bookfair in Antwerp

During the Bookfair in Antwerp (Belgium) young children and their parents were able to meet Dick Hoogeveen, designer of Wooly, and Belgian reality-soapstar Kelly Pfaff. Kelly tells the story of Wooly in the television series. The stories are about a sweet and innocent lamb, who together with her friends explores the world. The character Wooly has a gentle expression with soft, smooth curves and her forelock falls down her forehead like a cloud descending. (Wooly is the International name for Wolleke, which means “little Cloud” in Dutch). Dick Hoogeveen created Wooly some years ago for storybooks and television series. The television series is broadcasted on Belgian television aired by VTM. The storybooks are sold throughout the Benelux.

Angel Cat Sugar embraced by celebrities!

Thanks to its cute appeal, various celebrities in the UK are embracing the brand. Also the press recognizes its potential for popularity: Cosmopolitan defines Angel Cat Sugar as ‘a new decade, a new super cute cat phenomenon’! The brand is adored by children for its cuteness, cool teens for the Japanese trend setting appeal and adults for the quirky designs and great products.

Fearne Cotton (TV and Radio presenter)
“How cute! I have put the big cat on my desk at work! CUTENESS! I used the shopper today!! Will wear with joy! Thanks xx”
Pixie Lott (British pop singer)
“Thank you so much for the Angel Cat Sugar products and bags, I love it!”
Dannii Minogue (Australian Actress, Pop Star, X Factor judge)
“Thank you for the Angel Cat Sugar products, they were very sweet.”
Tamzin Outhwaite (British Actress)
“Florence loved the Angel Cat Sugar soft toy and I really love the rest of it, it’s very cute.”
Donna Air (British TV Presenter and Actor)
“Thank you for lovely Angel cat sugar goodies, my daughter Freya was so thrilled with the bags and toys.”
Charlotte Church (British TV Presenter and Singer)
“Thank you for the Angel Cat Sugar products, I think the products were really cute.”
Sanaa Lathan (American Actress, currently appearing in Cat on a Hot Tin Roof theatre production in London’s West End)
“I LOVE Angel Cat Sugar…I have the cat toy in my dressing room, as perfect for Maggie The Cat… (in Cat On A Hot Tin Roof!) Thank you!”
Nicola McLean (British Model)
“Thank you so much for sending me these wonderful bags, I love them. They are really fun and quirky. I know everyone is going to love them at my baby shower.”
Meg Mathews (Celebrity Interior Designer, ex wife oasis star Noel Gallagher)
“Thank you so much for the Angel Cat Sugar goodies. Anais loved them to bits, eat your heart out Miss Kitty!!”
Claudia Schiffer (Supermodel, one of the world's most successful models)
“Thank you so much for the Angel Cat Sugar products.  We all loved them - especially my 5 year old daughter”

Classic Calimero TV-series sold to TV broadcasters in Belgium and The Netherlands

Calimero the PilotCalimero! Who hasn’t heard of him? This lovable black chicken with an eggshell on his head has brought many adults joy during their childhood. And this will happen to this generation as well!

Since December 21st of last year the Belgian broadcaster vtmKzoom (www.vtmkzoom.be) shows the original Calimero episodes from 1972. The same will take place in The Netherlands: from February 2010 the Dutch children can explore Calimero’s adventures on the channel Nederland 1 via Z@ppelin and on the digital channel Z@ppelin24

Newest property: Calimero...

Bruno Productions is proud to present a new property: Calimero! This lovely black chicken with an egg-shell on this head is the personage that children know best: good reasonable, generous, perhaps a bit naïve at times but always loyal. This property, well-known by adults from their childhood, is a retro brand for them and a new friend for their children. Do you want to know more about this chicken? Contact us!